On the second Issue of Artist Alley Insight, I discuss about How Much?
How Much? This is a really important questions you have to ask yourself. How much to pay for your product. How much should you charge for your prints?
How much should you spend on prints?
The answer (for most of my clients) are as follows… (These are ballparks, you must negotiate these with your local printing place, we tend to use Minutemen Press or Sir Speedy. These are franchised locations that set their own prices but are under the parent company name. All the prices are negotiable. Do not get discouraged if they say no to your prices just like they won’t if you don’t use them because they are too expensive.
I recommend printing on at least 100 lb. cover texts stock.
4×6” / 5×7” – 25-35 cents a piece
8×10” / 8 1/2 x 11” – 30-50 cents a piece
11×14” / 11×17” – 50-75 cents a piece
This is the tricky part. Everyone has different opinions and reasonings for their pricing strategies. I will give you my pricing stradegies for selling prints as an artist. Now this is for your typical print at a con. I am not going to get into limited edition prints, canvases, giclees and framed pieces. That is up to you as an artist but feel free to email me or hit me up on Instagram @conpacksstudios and send me a DM.
4×6” or 5×7” prints – $5 to $10 range but I prefer $10 each buy 2 get one free or a 3 or $20 etc. If you go for the cheaper pricepoint of $6-7 then do $6-7 and 2 for $10.
8×10” or 8 1/2 x 11” – $10 to $15 range but I prefer $10 each 3 for $20. If you go for the $15 pricepoint, do one for $15 and 2 for $20 or 3 for $25 etc.
11×14” or 11×17” These are the most common print sizes are you will see prices anywhere from $10 to $25 a piece and artists and vendors doing deals like 4 for $20, $20 buy 1 get 1 free, $20 4 for $40 etc. I personally like the $20 buy one get one or something similar depending on the convention.
Important to figure out some information before you walk into a convention center.
-You need to figure out your costs per print, so you know what you can offer deals on.
-Do your reasearch on the convention you are selling at to make sure you bring enough inventory. Remember, it is better to have too much inventory than sell out and lose out on sales. Prints aren’t one and done! You can use the inventory at the next convention.
-Get a sample print done of each print one of your prints or at least order the prints with enough lead time before the con to get anything fixed.
-Organizie your inventory in a crate or a box. Keeping the prints organized (I prefer A-Z by tv show or movie etc.) is key because you never know when you might get busy and do not want to miss out on a potential sale!
ps- Please do me a favor and email me or message me on social media if you want any critiques or need any insights on your business or art. I am here to help and will not charge for consulting!